Goals & Objectives: What will this project accomplish?
This project has two components. Students can focus on one or both to accommodate their interests.
EnviroAction and sustainability culture - EnviroChart is our database where we record environmental data to track progress toward our “EnviroAction” goals to reduce GHG emissions, waste sent to landfill or incineration, and waste use. Amcor co-workers vary widely in their awareness and understanding of Amcor’s EnviroAction goals and overall approach to sustainability. Students will develop a tool to measure Amcor’s current sustainability culture and awareness, develop methods to increase sustainability culture and awareness, deploy these methods in 3-4 office and manufacturing sites, and measure results. The students will provide Amcor with the tools and recommendations to deploy their program across all 200+ Amcor sites.
Identifying acquisition targets to advance our sustainability agenda - As a supplier to many of the world’s best-known fast-moving consumer goods brands, most of our products are geared toward mass market rather than more sustainability-oriented consumers. While we supply 100% post-consumer recycled content products to a few select brands, we struggle to influence other brands to choose more sustainable products. Students will conduct market research to identify small to medium size companies in our market segments that would be more interested in packaging with lower environmental footprint. Also, students will make recommendations on how to effectively position Amcor’s products to those companies.
Theoretical Justification, Social Benefit, or Significance: Why is this research important?
What is the real-world impact of the proposed research?
Amcor has over 30,000 employees in 44 countries worldwide. Our vision is that each of these employees understands the principles of sustainable packaging, understands Amcor’s approach to sustainability, our goals to reduce our environmental footprint, and is motivated to be an advocate for sustainability in their communities, working to improve the state of recycling and ocean health.
Adding more sustainability-oriented customers to our portfolio will not only allow us to provide more sustainable packaging, but it will also reinforce the business value of sustainability to our executives and sales and commercial teams.
Specific Activities & Duration: What research methodologies are appropriate to tackle the proposed research question?
Research methodologies will include:
Desktop research of publicly available information and Amcor’s internal communications
Interviews with stakeholders including employees, management, suppliers, customers, and others as relevant
Field visits to manufacturing locations in Ohio and the Chicago area, as well as our local Ann Arbor and Manchester, MI offices
Marketing research of small and medium-sized food, beverage, home and personal care companies